Bike Because is a campaign that explored the possibilities of promoting cycling as a method of transportation, developed while studying at Northeastern. Unfortunately, the project was not adopted officially by the organization I was pitching. But, some cool work came out of it: the project included a site design (screen shots above) as well as some interactive learning components (here), guerrilla marketing, traditional print marketing and a commercial. Do you have a use for the campaign? Please let me know – I’d love to see it out there.
Bike Because is a campaign that explored the possibilities of promoting cycling as a method of transportation, developed while studying at Northeastern. Unfortunately, the project was not adopted officially by the organization I was pitching. But, some cool work came out of it: the project included a site design (screen shots above) as well as some interactive learning components (here), guerrilla marketing, traditional print marketing and a commercial. Do you have a use for the campaign? Please let me know – I’d love to see it out there.