Colophon

|ˈkäləfən; -ˌfän|
A brief description of publi­cation or production notes relevant to the edition, in modern books usually located at the reverse of the title page, but can also sometimes be located at the end of the book. (from wikipedia)

As told by Alex Turnwall, Founder of Turnwall Design Strategy

Design

This site is a custom WordPress theme that I designed just for us. (It would be pretty bad if a web designer used a cookie cutter theme, right? But you’d be surprised how often that actually happens.) No, you can’t have it, but we can still make you something pretty great. I use the Adobe Master Collection (still stuck on CS4) for all of my creative needs.

Type

I’m sort of obsessed with Type. The Turnwall Design Strategy identity uses Berthold’s Akzidenz Grotesk family of Typefaces. In print, this is used exclu­sively. On the web, it’s only used where you see images for the type instead of selectable type that has been styled with code. What you’re reading is Helvetica. If you roll over the logo in the upper right of the navigation bar, you’ll see Akzidenz. Because of the similarities of the two, I decided to use Helvetica for the site in lieu of images, image replacement, or other font embedding practices. I know, I know…this is a type crime in the designer world.

Code

This website is built on WordPress and is running on the wonderful Thematic Framework. It grew up locally in MAMP and FireFox, was debugged with FireBug and shoved out the door for the world to see with CyberDuck. These are all free and/​or open-​​source software. You should keep reading the credits section to learn more about them.

Hosting

We live on BlueHost, whom I recommend because (a) you speak to a human when you call their tech support and (b) they make installing and customizing WordPress as easy as a hot knife through butter.

Credits

The open-​​source story.

For those that don’t spend quite so much time perusing the web as me, you should really check out WordPress. WordPress is far more powerful than a simple blogging tool.

The best part is that it’s free and open-​​source. If you don’t really know what “open source” is or why the philosophy is important, you should read this. Other open-​​source and free software you may be more familiar with includes FireFox – which I use and highly-​​recommend for browsing, FireBug – which I use for debugging, and CyberDuck – which is my FTP client of choice. Without the contributors of these projects and many others who are often volunteers, the internet wouldn’t be the life-​​changing tool that it is.